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NewsWriters.in – पत्रकारिता-जनसंचार | Hindi Journalism India
Home Contemporary Issues

Building trust and engaging audiences: What can journalists learn from teachers?

Catherine Edwards

Borrowing skills and strategies from the teaching world can help us meet common challenges – like getting through to people who are disinterested in what we have to say

Teachers and journalists share a number of challenges, with both professions requiring the ability to communicate in a way that is impartial yet engaging. So what could we learn from the education sector?

“[Teaching and journalism] are both about taking ideas that are complex, multi-faceted and have lots of grey areas, and trying to explain that in a way that is clear to people who may not be that interested,” is how broadcast and radio journalist Ryan Wilson, who has a decade of teaching experience, sums up the link between the two careers.

But in order to ensure your explanations resonate, you need to understand the people you are talking to.

“As a teacher, you will always have children who are disruptive or disinterested or rude to you, and you have to cultivate emotional intelligence to work out what’s going on beneath the surface, what are their motivations,” he adds. The same approach could help journalists to reach readers who are not engaged in the news.

Full article:

https://www.journalism.co.uk/news/building-trust-and-engaging-audiences-what-journalists-can-learn-from-teachers/s2/a946180/
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