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In recent years, the technological revolution has drastically transformed the profession of journalism and content development the way we had known it before. The intellectual, professional, and technical skills to practice the profession have undergone a drastic change. Although, the core foundational concepts and skills will last forever, such as writing skills, language proficiency, and knowledge base which are at the core to develop news and other forms of content but a new set of skills are required for New Age Journalism which is dominated by multimedia and content development. The new technology offers numerous options for the delivery of the content.
To develop content for different delivery platforms, multimedia skills are required which involves a combination of text, audio, video, animation, and graphics. In a nutshell, content development and packaging it to meet the demands of various delivery platforms holds the future for media professionals who will not be just journalists but multiskilled to take up jobs in any relevant sector. That’s what a multimedia journalist or content writer is.
In the wake of the emergence of digital and social media, the skills for content development demands different skills far beyond traditional skills. The niche and emerging streams need to be addressed by acquiring new skills. Traditional journalism education needs to be kept abreast with fast-changing technology. The proposed course is aimed at filling these gaps and imparting training in niche and emerging areas.
The course is divided into two categories of inputs- core inputs in multimedia and content development and enrichment inputs to provide an overview of the new media landscape. This will create a platform of education and industry interface. Most of the resource persons are drawn be from the media industry. The idea is to impart training in the simulated work environment so that the participants can get a real feel of the functioning and operations of the news and media industry.
The course is not just focused to train participants in the news industry but will cover all segments where there are huge job opportunities as content writers, social media experts, and digital marketers. It can be news media, websites of various industrial and business corporations. In today’s context, every organization, political party, individual politicians, NGOs, etc need social media professionals who have expertise in digital marketing, brand management, and image building.
Taking this into consideration, we have invited eminent professionals from diverse fields to impart training in the core area of multimedia and content development and to provide an overview of the overall news and media industry so that the participants can relate the training to the wider media landscape.
The objective of the course is to keep working professionals, faculty, and students abreast with the latest transformation that is taking place in the wake of the digital revolution specifically with the advent of artificial intelligence and algorithms which are changing job profiles in every sphere and demand new skills.
The course is to create new bridges between the media academics and the industry so that we are fully equipped to produce industry-ready professionals and also sensitize the industry and academics to get connected. The programmes will facilitate a better understanding between media academics and the industry and share their respective perspectives on media education and practice.
The programme is aimed at sensitizing the faculty to understand and develop insight on the needs and requirements of the media industry that has emerged in the wake of the digital revolution so that we are able to introduce innovations and design our training-teaching methodology to produce industry-ready professionals. This will also help us to develop linkages with the news and media industry.
The programmes will focus on core skills that will remain relevant for all time to come, such as excellent writing skills and disciplined reading habits to develop a sound knowledge base. The development of quality content is the first challenge and new technology provides numerous platforms of delivery. Each platform requires a different set of skills.
The course will focus on imparting skills in niche and emerging streams. All organizations need to be trained manpower in content development and its delivery through the different delivery platforms. Expertise in social media and related digital marketing is the future for any professional not confined to journalism and mass communication. In the present context, every member of the workfare of any organization needs skills in multimedia and content development.
The course is relevant for:
- Students perusing programmes in different streams of journalism and mass communication
- Faculty members to keep themselves abreast with the latest
- Working professionals in various segments of the news and media industry
- Last but not least, the course is relevant to all those who are working in different areas. Multimedia skills, content development, social media, and digital marketing, and information literacy skills are required in each and every profession of the day.
- In the next few years, job profiles will undergo a major transformation in every sector. This course will help in adopting and adapting the new set of skills in every area of work.
Core Inputs: Training to Impart Skills
Enrichment Inputs: To Provide Overview of New Media Landscape
Working Professionals/Faculty: Rs. 5,000
Students: Rs. 2,500
Bilingual (English and Hindi)
Study material/PPT will be provided through email a day before every session. Participants are expected to go through the material and come prepared for the session to make it interactive. Review and Feedback at Regular Intervals
At the end of the course, a minor project will be assigned which will be evaluated and feedback will be given. (Project will be based on core inputs on multimedia and content development)
Award of Joint Certificate at the End of the Course
- Core Concepts of Journalism
- New Media Landscape and Emergence of New Platforms
- Three Streams of Journalism: Print, Electronic and Digital
- Changing Job Profile in the Wake of Emergence of Artificial Intelligence and Algorithms
- Skills Required in the New Age Media
- Developing Content for Different Delivery Platforms
- Introduction to New Media& its Characteristics
- Basic Structure & Functioning of Online Media
- How is the New Media different from Print & Broadcast?
- History of Digitalization in Indian Media Industry
- The Dot Com Boom & Burst
- New Media Newsroom:
- How New Media newsroom is different from Print and Broadcast
- How a story passes through different stage on Metro desk and Bureau & then comes to main desk before pages are made for printing
- Newsroom Hierarchy
New Media Tools & Terms
How the success of a particular content and site is determined?
Tools Used for Measuring Performance: Chartbeat, Google Analytics, ComScore
Defining important terms:
- Organic traffic
- Social Media: Facebook, Twitter, Instagram, LinkedIn
- Audience & its retention
- Unique visitors
- Bounce rate
- Page views
- Hash tags
- Web browsers
- Web hosting
- Backend & Frontend designs
- Managing a CMS
- Sponsored content
Revenue Models for Websites
- Syndication of Content
- Services like SMS
- Subscription model
Role of Social Media in Online Journalism
- Role of Social Media both as a source of News and its dissemination
- Audience dynamics for different social media &how to use them
- Digital Marketing
- In bound Marketing vs. Digital Marketing
- B2B vs. B2C Digital Marketing
Digital Marketing: Tools and Techniques
- Content Marketing
- Social Media Marketing
- Pay Per Click Marketing
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Production of Multimedia Packages
- Audio-Video Production
Subhash Dhuliya, Course Director
Professor Subhash Dhuliya is a distinguished academician, researcher and educational administrator. He has been the Vice Chancellor of Uttarakhand Open University, Director and Professor of School of Journalism and New Media Studies at (IGNOU), Professor and Course Director at Indian Institute of Mass Communication (IIMC) and Professor of Culture and Media Studies at Central University of Rajasthan. He has over four decades of experience in media academics and as a practicing journalist.
He has also been the Editor of the Communicator and Sanchar Madhyam – quarterly research journals in English and Hindi respectively of the Indian Institute of Mass Communication and Assistant Editor & Editorial Writer at the Times of India Group of Newspapers
Before entering into media academics, worked at the Times of India Times and the Amrita Bazar Group of Newspapers in senior editorial positions for thirteen years. In Times Group has been associated with the Times Television and Times School of Media Studies and worked as Assistant Editor( Editorial Writer) and Sunday Magazine Editor at Navbharat Times.
At IIMC he has been Course Director and resource person for Indian Information Service Courses and diploma courses. He has also designed and worked as resources person for the specialized courses conducted for Indian Foreign Service, Indian Police Service and Senior Army Officers (resource person at Army High Command Course conducted at Army College of Combat). He has also designed courses on behalf of the Ministry of External Affairs for journalists of Maldives and Afghanistan, Course Director for a month-long training programme conducted for journalists from Nepal sponsored by FES of Germany and associated wit5h training programmes conducted by Deutsche Welle, Germany. Associated with NAAC and UNESCO Consultant for Journalism Education in the Maldives
Produced several documentaries and current affairs programmes for Doordarshan, produced and directed a documentary on the portrayal of women in Hindi cinema for a Dutch Foundation-Women in Development, Embassy of the Netherlands and Directed two documentaries on tribal communities of Tripura for the Ministry of Tribal Affairs.
Prof. Dhuliya has done Diploma in Journalism from the International School of Journalism, Budapest, Film and Television Production Course from the Film and Television Institute of India (FTII), Course on Strengthening Journalism Education in South Asia from Southern Illinois University at Carbondale, USA, News and Current Affairs Course (Radio) from the Asia-Pacific Institute for Broadcasting Development, Kuala Lumpur, Training of Trainers Course from the Indian Institute of Public Administration (IIPA), Training Methodology Course from the Asia-Pacific Institute for Broadcasting Development, Kuala Lumpur and Parliamentary Appreciation Course from the Bureau of Parliamentary Studies and Training, New Delhi.
Sanjay is working as Editor of Microsoft as Editor, MSN-India. Sanjay is New Media content strategist having 26 years’ experience of handling news in print and online media, out of which 20 continuous years in New Media.
Worked with all the major online media organizations including, the Times Internet, NDTV Convergence, HT Media Ltd, the India Today Group and Microsoft. Work also includes managing the strategy and operations for various mobile products and social media. Handling the partners’ relationships with some of the world’s best brands is my core task.
Sanjay has done his Master’s degree in History from JNU, Delhi, and Law from the University of Delhi and Diploma in Industrial Relations and Personnel Management from Sardar Patel Institute of Communication & Management, Mumbai.
In a career spanning over three decades, Rajesh worked in print, broadcast and digital media. Founding member of BBC Hindi digital team. Part of the core team that led the digital transformation of the Sinhalese and Nepali services of the BBC. Besides covering big stories from different parts of the world – from Brazil to West Africa, the UK, the US, Cuba, Pakistan, and Europe, he has covered Indian politics extensively, such as, Kashmir, Maoist insurgency and the Kargil war. He was also Planning Editor of BBC Hindi Service in London.
Rajesh has done BBC (London) Courses in Advance Leadership Development, Advance course in Broadcast Journalism, Digital / Social Media Storytelling Writing to Pictures. He has also attended courses in Digital Analytics, Hostile Environment Course (London) and Solutions-oriented journalism workshop (BBC, Delhi).
He was awarded the Wolfson College Press Fellowship at the University Of Cambridge (UK).
He has done his Master’s Degree in Ancient Indian History from Kumaun University, Nainital (Uttarakhand)
Shweta is a Journalist, Communicator and TEDx speaker. Currently, she is having dual responsibilities of Managing Producer and Managing Editor at Logical Indian. She handles news operations, lead content production, Devises an editorial strategy, and manages workflow.
Shweta worked at BBC Scotland. She has also worked as a senior journalist, reporter, and prime-time anchor at NewsX, NDTV, CNBC-TV18, and Republic TV.
She Holds a Post-Graduate Degree in Multimedia Journalism from the University of Sussex, UK
Alok is a journalist with experience of around thirty years across print, television, radio and digital. He is former Managing Editor of CNBC Awaaz. He was a member of the founding team of Aajtak and produced and anchored various programmes.
He has worked with the BBC World Service, London and worked on the launch of its website BBChindi.com He led the digital transformation of the Sinhalese and Nepali services of the BBC. He has covered major stories from different parts of the world – from Brazil to west Africa, the UK, the US, Cuba, Pakistan and Europe.
Maha Siddiqui is Editor of Foreign Affairs and Anchor at CNN-News18. She has a career spanning nearly two decades working in various news organizations like India Today, DD News and Times of India.
She reports on India’s foreign relations with a primary focus on US, China, Pakistan, and other neighbouring countries. She has covered Parliament for over a decade, national and state elections since 2004 and has done in-depth reportage on social issues.
Maha was a Chevening scholar at Bournemouth University in the Field Of Study Broadcast Journalism. She is also an alumnus of IIMC, Delhi.
Rashi Bisaria is a Senior Editor (Consultant), Business Today Digital (India Today Group). Currently, she is heading the videos section at India Today Group Digital.
She has 18 years of experience in the media and communications industry. She has worked at news channels like Headlines Today, NDTV, News X and news agency Asian News International, in various editorial capacities.
Rashi studied at Delhi University and has done P.G. Diploma in English Journalism from IIMC, New Delhi
Vivek is Senior Editor ZEE5. Previously has been Senior Content Operations Specialist Working on Big Data & AI UC Browser (Alibaba). He has also senior editorial positions at ABP, HT Media, Jagran and Amar Ujala.
He has expertise in all types of content products. Used AI & Big Data content system with creative projects.
Vivek holds a Master’s Degree in Journalism and Mass Communication
Deshbandhu is currently working as an Editor, NDTV Convergence. He is a journo with over two decades of experience in print and digital.
He is heading the mobile and VAS (Value Added Services) division of NDTV Convergence since 2011 also heading content strategy of NDTV India websites. Heading NDTV Tamil and NDTV Bengali websites as well.
Deshbandhu has also been associated with India Today as a Senior Editor, Hindustan Times as a News Editor and Times Internet as a Senior Copy Editor.
He has received his Master of Arts (M.A.) Field Of Study History from Delhi University.
Richa is a Creative Director at MASS Studios based in Oakville, Ontario. Previously, Richa Producer for The World Today and Newshour at BBC World Service in London, and also held senior editorial positions at NDTV-Editor (Output), Correspondent and Anchor. She has over 20 years of experience in journalism and documentary, director, writer and producer of films and TV shows.
She has expertise in the Craft of television news and radio and Innovative techniques of storytelling. Conceptualized films in the factual and entertainment space for broadcasters including National Geographic, History and Discovery. Created reality shows, corporate films and TV commercials. Won multiple national and international awards including Asian Television Awards and Indian Television Academy Awards. The latest Award: is Vande Bharat Flight IX1344, Hope to Survival for Discovery Channel has won the Best Documentary Gold ar Reinvent 2021!
Richa holds a Master’s Degree in International Journalism at the University of Westminster, London. She has done a Diploma Course in Documentary Production from, National Film & Television. Done the Train the Trainers course offered by Deutsche Welle, Germany. She is a graduate in Literature Graduate from Lady Sri Ram College
Nazia is a Senior Communications & Engagement Advisor with more than fifteen years of experience in supporting the effective delivery of business goals through high-quality communications and engagement. She has expertise in formulating and delivering integrated communications, stakeholder, and community engagement strategies to protect and enhance the brand value.
Nazia is working as Group Manager, Internal Communications, Royal Enfield. She has been Group Manager, Communications & Employee Brand Mercer Consulting, Assistant Director, Brand Marketing and Communications, Ernst and Young ( E& Y) , Manager, Communications, United Lex Corporation, and Assistant Manager, Corporate Communications and Bank Of America.
She has a course on Digital Marketing, Customer Engagement, Social Media, Planning & Analytics from Columbia Business School) and P.G. Diploma in Advertising and & PR from Indian Institute of Mass Communications(IIMC)
Romana Isar Khan
Romana is one of the known and famous News Anchors in the country. Currently working at ABP News. She is recognized discussing a kind of issues including Politics, Economy, Sports, and social issues. She grew very famous for her style of news presentation. Her work was critically praised and she got recognition for handling the members in the discussion shows. Later, she got a greater opportunity at News 24, for which she dropped Zee News and joined News 24.
She is recognized for discussing a kind of issues including Politics, Economy, Sports, and social issues. She grew very famous for her style of news presentation. Her work was critically praised and she got recognition for handling the members in the discussion shows.
Romana holds Ph.D. Degree in Journalism and Mass Communication. Master’s Degree in Mass Communication from Aligarh Muslim University (AMU).
Surya is an Alumni of India Today Media Institute (formerly TV Today Media Institute). She has worked as reporter and anchor at the Headlines Today (now India Today) and Aajtak.
She has created, produced, and hosted numerous shows and interviews with high profile politicians to Bollywood celebrities. She worked in various news verticals such as crime, politics, entertainment, and finance.
She has been associated with creating and sustaining systems/mechanisms for the news team at both input and output. And have been an active part of Production/Forward Planning/Rundown Strategies/ Scripting/Content Audit/ Media Research/Voice over’s for many primetime shows.
After her journalism stint, he took a deeper dive into Corporate Communication, PR and Digital media & Content strategy as Manager of Corporate Communication with Alliance Air.
Currently, she is working in leading strategic marketing & communications for CCI France in India (network of 127 French CCIs in 92 countries with nearly 37,000 companies across the world) , with a focus on Brand Development, Multi-Channel Campaigns, Content Curation, Events, Investment Conclaves, Media Management, PR and National & International News coverage. She started her professional journey as a Radio Jockey, followed by a stint with Print Media.
Surya has done courses in the Digital Marketing Analytics Program from Seattle University, Digital Marketing Specialization from the University of Illinois at Urbana – Champaign, Search Engine Optimization (SEO) from the University of California and Content strategy from Northwestern University (all are premier universities of the U.S.A.)
Surya holds Master’s degree in Journalism and Business Administration from Narsee Monjee Institute of Management Studies, Mumbai
Sana Sameer Kanwar
Sana is currently working with Hindustan Times Media Limited in Brand Solutions.
She has over 12 years of experience working with esteemed media organizations – Reliance Broadcasting, Dainik Jagran Radio Division and Hindustan Times.
Alumni of AJK Mass Communication Research Centre, Jamia Millia Islamia.
Taught various courses like Advertising and PR, New and Contemporary Media Production, Radio and TV production, Creative Writing in universities and Institutes like MCRC- Jamia, IGNOU, FTII, IMS and Sharda University along with some other institutes in Delhi NCR.
Sana has done Ph.D. in Journalism and Mass Communication. Has been an International Grand Jury for New York Festivals, professional awardees for my work in previous and current organizations.
Kadambini is one of the finest television journalist and anchor in India. Currently, she is associated with NDTV. She hosts programmes like India 9 baje and Prime Time.
During Indian general election 2014 (Lok Sabha elections 2014), she did special series named Mission 2014.
She has done her graduation from the University of Delhi under the Faculty of Law and has done her further studies at The London School of Economics.
Gloria is an academic and researcher currently working as Senior Lecturer in Journalism in the Faculty of Media and Communication at Bournemouth University, UK. Gloria worked as a television journalist for Zee News Marathi channel in Mumbai before moving to academia. She worked as Assistant Professor in Broadcast Journalism from 2000 to 2010 at Savitribai Phule Pune University (formerly University of Pune). She also works as an Independent Radio Producer for international radio outlets, including Free Speech Radio News and Prime Time Postscript, USA. Gloria was also a trained news-reader for All India Radio.
Gloria is an active community radio broadcaster; she has been volunteering for an ethnic community radio station Unity101 in South of England since 2010. She has served as an elected Council Board Member at a national leading advocacy body ‘Community Media Association’, UK.
She continues to research, publish and teach in the area of community radio and multimedia journalism. She values this unique professional combination of being a media academic, researcher and broadcast media professional and consultant with 20+ years of work experience in India and the UK. Gloria is constantly expanding her horizon by forging associations with like-minded institutions, industry professionals, academics and researchers.
Gloria holds a Ph.D. on ‘The Evolution of British Asian Radio in England: 1960 – 2004’ from Bournemouth University, UK. Her research explores why and how British Asian radio broadcasting started in England for the migrant listener community. She has done her first Master’s degree in Communication and Journalism from Savitribai Phule Pune University and the second Master’s (in Radio Production and Management) degree from the University of Sunderland, UK.
Prestige Institute of Management and Research
HNB Central University of Garhwal
Mahatma Gandhi Central University
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