Author: newswriters

Dr. Pradeep Mahapatra Large-scale closure of local news platforms in the western hemisphere during the pre and post-Covid–19 pandemic media environment calls for the enrichment of survival strategies for trouble-ridden local journalism in the eastern hemisphere. During the past two decades, between 2004 and 2023, a total number of 2,100 local newspapers were closed and 1,800 communities lost their local news outlets in the United States of America. About 60 percent of newsroom jobs disappeared between 2008 and 2023. Technological advancements, mostly the rise of the digital ecosystem considered to be the prime reason for the disruptions in the news…

Dr. Pradeep Mahapatra Though political campaigns entered social media platforms during general elections in 2014 and 2019, the target audience remained in a low scale in India. But a Google-Kantar report indicates that the internet consumer base in the country by 2023 reached above 75 crore active users, those who practice their online presence at least once in a month. An increase in the number of internet-connected voters will naturally drive election campaigns into an online environment during general elections in 2024. Notification issued by the Government of Rajasthan for the empanelment of social-media influencers for issuing advertisements to spread…

The course on Multimedia and Content Development will be conducted from the 4th to the 11th of September. The course is being conducted by the Press Club of India and the Newswriters.in. Link for registration: https://forms.gle/Rky7xN16m5GaXeZ68 The brochure of the course is being drafted. The brochure will contain all details of the course. I will share the brochure once it is ready. The interactions will be conducted from 6.30 to 8.30 pm- two sessions of one-hour duration each. This will facilitate working professionals to participate in the course. The resource persons are senior professionals from the news and media industry.…

Dr. Sana Sameer Kanwar In recent years, India has witnessed unprecedented growth in the digital landscape, with increasing internet penetration and smartphone adoption. This surge has created a massive opportunity for businesses to leverage digital marketing to reach and engage with a vast consumer base. In this era of rapidly evolving technology, Artificial Intelligence (AI) has emerged as a game-changer, transforming the way businesses implement digital marketing strategies. This article explores the intersection of AI and digital marketing in India, highlighting the key ways AI is revolutionizing marketing campaigns and driving unprecedented results. Enhanced Data Analytics One of the most…

I am pleased to inform you that the Press Club of India and Newswriters.in are conducting an online course in Multimedia and Content Development. Please ask all those who might be interested and benefit to fill out the following Google form to receive the brochure of the course containing all the details: https://forms.gle/Rky7xN16m5GaXeZ68 Prof. Subhash Dhuliya Founder-Director, newswriters.in Former Vice Chancellor, Uttarakhand Open University & Former Professor of Journalism at Indira Gandhi National Open University (IGNOU), Indian Institute of Mass Communication (IIMC), Central University of Rajasthan, and  Distinguished Professor & Dean, School of Creative Art, Design and Media Studies, Sharda…

As the American sociologist Erving Goffman pointed out, asking “What is it that’s going on here?” about human behaviour can yield answers framed at different levels. These range from our superficial motives to a deeper understanding of what we are “really” doing. Read more: Ever feel like your life is a performance? Everyone does – and this 1959 book explains roles, scripts and hiding backstage Sometimes we might be content to explain our online behaviour in purely practical terms, like checking traffic routes or paying a bill. Other times we might struggle to articulate our reasons for going or remaining…

Peter Henshall and David Ingram An interview is just a conversation, although it is a particular kind of conversation. As in any conversation, you and the person you are talking to will both be involved in speaking and in listening. Think, though, about which is more important to you – to speak or to listen? ——————————————————————– The importance of interviews Speaking and listening Making Friends Visualising Evaluating Recording An interview is a special kind of conversation. It is a conversation between a journalist and a person who has facts or opinions which are likely to be newsworthy. News involves people.…

Subhash Dhuliya This first phase of the information and technological revolution was facilitated by the integration of computers, telecommunication, and satellite. A networked global ‘village’ had emerged. People had access to diverse sources of news and information The Internet created numerous platforms of political, social, and cultural interactions. There were high expectations that information will be democratized It was partially so in the first phase With the emergence of global information giants in the field of news and information, the democratization process got reversed. Google, Amazon, Facebook, Apple, and Microsoft have huge amounts of data of users to the extent…

Dr. Richard Fletcher The vast majority of those aged under 35 now say that using social media, search engines, or news aggregators is their main way of getting news online. Even though the use of social media as a source of news has seen little growth in recent years, the centrality of social media, search engines, news aggregators, and other platforms that use algorithms to select news continues to grow as direct access to news websites and apps increasingly becomes confined to older and more interested consumers. The rapid growth of these ‘distributed’ platforms in the first part of the…

Dr. Pradeep Mahapatra Multi-national social media platform Twitter filed an appeal before the Karnataka High Court against the directions issued by the Ministry of Electronics and Information Technology for the removal of posts by users and blocking accounts in July 2022. After a year-long hearing, the court dismissed the appeal in June 2023. It is a notable chapter in the social media landscape in India. Information Technology Act 2000 identifies the users as ‘publishers’ for their posts in platforms like Twitter, Facebook, WhatsApp etc. They remain legally responsible for the published content. The social media service providers are accepted as…