Author: newswriters

Dr. Sana Sameer Kanwar In recent years, India has witnessed unprecedented growth in the digital landscape, with increasing internet penetration and smartphone adoption. This surge has created a massive opportunity for businesses to leverage digital marketing to reach and engage with a vast consumer base. In this era of rapidly evolving technology, Artificial Intelligence (AI) has emerged as a game-changer, transforming the way businesses implement digital marketing strategies. This article explores the intersection of AI and digital marketing in India, highlighting the key ways AI is revolutionizing marketing campaigns and driving unprecedented results. Enhanced Data Analytics One of the most…

I am pleased to inform you that the Press Club of India and Newswriters.in are conducting an online course in Multimedia and Content Development. Please ask all those who might be interested and benefit to fill out the following Google form to receive the brochure of the course containing all the details: Prof. Subhash Dhuliya Founder-Director, newswriters.in Former Vice Chancellor, Uttarakhand Open University & Former Professor of Journalism at Indira Gandhi National Open University (IGNOU), Indian Institute of Mass Communication (IIMC), Central University of Rajasthan, and  Distinguished Professor & Dean, School of Creative Art, Design and Media Studies, Sharda University…

As the American sociologist Erving Goffman pointed out, asking “What is it that’s going on here?” about human behaviour can yield answers framed at different levels. These range from our superficial motives to a deeper understanding of what we are “really” doing. Read more: Ever feel like your life is a performance? Everyone does – and this 1959 book explains roles, scripts and hiding backstage Sometimes we might be content to explain our online behaviour in purely practical terms, like checking traffic routes or paying a bill. Other times we might struggle to articulate our reasons for going or remaining…

Peter Henshall and David Ingram An interview is just a conversation, although it is a particular kind of conversation. As in any conversation, you and the person you are talking to will both be involved in speaking and in listening. Think, though, about which is more important to you – to speak or to listen? ——————————————————————– An interview is a special kind of conversation. It is a conversation between a journalist and a person who has facts or opinions which are likely to be newsworthy. News involves people. Whatever news stories you are researching, there will be a person or…

Subhash Dhuliya This first phase of the information and technological revolution was facilitated by the integration of computers, telecommunication, and satellite. A networked global ‘village’ had emerged. People had access to diverse sources of news and information The Internet created numerous platforms of political, social, and cultural interactions. There were high expectations that information will be democratized It was partially so in the first phase With the emergence of global information giants in the field of news and information, the democratization process got reversed. Google, Amazon, Facebook, Apple, and Microsoft have huge amounts of data of users to the extent…

Dr. Richard Fletcher The vast majority of those aged under 35 now say that using social media, search engines, or news aggregators is their main way of getting news online. Even though the use of social media as a source of news has seen little growth in recent years, the centrality of social media, search engines, news aggregators, and other platforms that use algorithms to select news continues to grow as direct access to news websites and apps increasingly becomes confined to older and more interested consumers. The rapid growth of these ‘distributed’ platforms in the first part of the…

Dr. Pradeep Mahapatra Multi-national social media platform Twitter filed an appeal before the Karnataka High Court against the directions issued by the Ministry of Electronics and Information Technology for the removal of posts by users and blocking accounts in July 2022. After a year-long hearing, the court dismissed the appeal in June 2023. It is a notable chapter in the social media landscape in India. Information Technology Act 2000 identifies the users as ‘publishers’ for their posts in platforms like Twitter, Facebook, WhatsApp etc. They remain legally responsible for the published content. The social media service providers are accepted as…

Dr. Pradeep Mahapatra The number of news consumers in print newspapers and television platforms has decreased in recent times. The gap created could not be filled in by digital news outlets. In comparison to earlier yearly figures consumers of digital news platforms shows that during 2017 about 63 percent of online news consumers were very or extremely interested in news, which has come down to 48 percent in 2023 Annual digital news report published by the Reuters Institute for Study of Journalism of the United Kingdom’s Oxford University generates interest among media practitioners year after year worldwide. Digital news platforms…

Rahul Gupta In recent years, artificial intelligence (AI) has made its mark across various industries, revolutionizing processes and enhancing effectiveness. Journalism and media are no exemption, with AI playing an increasingly important role in newsrooms worldwide. From automating ordinary tasks to providing data-driven insights and personalizing content, AI has become an vital tool for journalists and news organizations. In this article, we discover the impact of AI on newsrooms and its implications for the future of journalism. Automated Content Generation: AI-powered tools are now competent of automatically generating news articles, press releases, and other content. Using natural language processing (NLP) and…

Handbook for Journalism Education and TrainingUNESCO Series on Journalism EducationMaking sure news is accurate, being accountable for it if it is not accurate, being transparent about the source of stories and information, standing up to governments, pressure groups, commercial interests, the police, if they intimidate, threaten or censor you. Protecting your sources against arrest and disclosure. Knowing when you have a strong enough public interest defence to break the law and being prepared to go to jail to defend your story and sources. Knowing when it is unethical to publish something. Balancing individual rights to privacy with the broader right…