Author: newswriters

Anshu Joshi |JNU is THE term these days. Whatever is happening is certainly unfortunate, but I would not go on the political and social debate. I would rather like to discuss the role of our media, especially the news channels, which have transformed the entire sensitive issue in to an opportunity, where ‘bytes’ ‘live footages’ ‘intellectual debates’ and ‘live coverage’ are leveraged to make money. All channels, day and night, keep broadcasting one or the other ‘breaking news’ related to JNU these days. The question here arises – Is TV media justifying its identity of being the fourth pillar of…

In any developing country like India where rural population outnumbers the urban population, any kind of development cannot be done without rural development. Considering this fact, now every step is being taken to communicate with the rural masses and assuring their involvement in the development process. “People’s participation is becoming the central issue of our time,” says UNDP (Human Development Report 1993), to which we add, “and participation requires communication”. Communication can be an instrument of power—a revolutionary weapon, a commercial product or a means of education; it can serve the ends of either liberation or oppression, of either the…

Ashok Ogra |Television and Radio have been with us for nearly a century; print for more than 500 years. Yet in just last two decades, we have connected over two billion people through internet and communication devices. And by 2016 over half the world’s population will have the option to connect and collaborate with each other.Since 2000, Information Technology has penetrated the mainstream market and further developed into what is termed new wave technology. New wave technology is technology that enables connectivity and interaction among individuals and groups. It consists of three major forces all converging: cheap computers and mobile…

Archana Kumari:Political affiliations to news media is not a recent phenomenon, rather it had been practiced in global media since the power of media was realized. However, it used to be a covert phenomenon keeping in mind the credibility of news media. With the proliferation of news media in India and growing realisation of its power in shaping public opinion, the politicians and media barons started mutually comforting each other (Thakurta, 2012). According to Vanita Kohli-Khandekar (2012), in India, more than a third of news channels are owned by politicians or politico-affiliated builders. An estimated 60 percent of cable distribution…

Richa Singh |The proliferation of mass media – television, radio, internet and print media – with its reach across vast swaths of the globe has made it a strategic imperative for countries today to proactively manage their image and perceptions if they are to become a Soft power. Forming, communicating and managing India’s appealing attributes in an era of 24/7 news becomes increasingly important to how we are perceived by other nations and peoples. A corollary to communicating our attributes is that we need to contemplate and define the attributes that best define India as a nation.India is fortunate enough…

Archana Kumari |While technological advancements and globalization of media have created and strengthened structural disadvantages for women, these same trends have also opened more avenues for alternatives and networking among women. Some forms of feminist strategies in advancing women’s rights within and through the media include efforts on the creation of alternative women’s media, media literacy, creation of or collaboration with existing media watch groups, media related advocacies within and with governments and non-government organizations and the integration of gender perspectives in media code of conductGender and media has not been a new subject to discuss in social forum. We…

Archana Kumari |Why poverty and problems in rural area do not make news for the urban population? It can if presented professionally with rich social content, it can make itself relevant for urban audience and they can relate themselves to rural India. The media division into Urban and rural is a creation of corporate controlled media but if people’s participation is ensured, it can initiate a meaningful interaction that can help in bridging the gap. It cannot be argued that urban and rural populations are not interested to know and understand each other. It can rationally be presume that urban…

Archana Kumari |We have discussed how vast the arena of development is. So it is not easy for a journalist to handle all the areas of development. Also if a reporter wants to be established as a good journalist, he should try to specialize in a particular area of his beat. There is a wide spectrum of development journalism from agriculture, health, social, industrial, environment, women’s and child welfare to education, culture, customs etc. one can specialize in any stream of these or more than one stream. It will help him to grow as a journalistThe concept of development journalism…

Pradeep Nair and Sandeep SharmaIn the wake of the social media, the political-public sphere is broadening. The scope of feedback from the public directly to their representatives has set a new phase in public opinion and policy formations. Social media platforms have arguably enabled the public to set the agenda for their representatives by pressing like button on their facebook updates, sharing and commenting on these updates. Communication scholars and political scientists have termed this phenomenon as ‘reverse agenda-setting’. This commentary attempts to explore and analyse how the politicians and policy-makers are managing their social media platforms, especially facebook, and…

Prof. Devesh KishoreMakhanlal Chaturvedi University of journalism, Bhopal, Research Department, Emeritus“If we knew what it was we were doing, it would not be called research, would it?” – Albert EinsteinLEARNING OBJECTIVESAfter having studied this chapter you should be able to :Define research and explain its meaning;Describe the process of research;Explain qualitative and quantitative research and its steps;Discuss its scope in effective media communication;Know the process, effect and impact research.In our everyday activities we loosely use the term ‘Research’. Knowingly or unknowingly you are involved in research when you are deciding what to ‘have’ or not to ‘have’. And if someone…