In recent years, several new options have emerged in the social media universe, many of which explicitly present themselves as alternatives to more established social media platforms such as Facebook, Twitter and YouTube – especially by opposing free speech restrictions they say are rife at those sites.
These newer sites have created a small but satisfied community of news consumers, many of whom say one of the major reasons they are there is to stay informed about current events, according to a new Pew Research Center study. The study included a survey of U.S. adults along with an audit of seven alternative social media sites – BitChute, Gab, Gettr, Parler, Rumble, Telegram and Truth Social – and a detailed analysis of prominent accounts and content across them.
Although fewer than one-in-ten Americans say they use any of these sites for news, most who do say they have found a community of like-minded people there. And news consumers on the four sites with large enough numbers to be analyzed individually – Parler, Rumble, Telegram and Truth Social – largely say they are satisfied with their experience getting news on the sites, that they find the information there to be mostly accurate, and that the discussions are mostly friendly.
At the same time, however, the study finds signs that these sites may be another symptom of the increasingly polarized public discourse – and Americans’ partisan divisions in the broader news media environment.
A majority of those who regularly get news from at least one of the seven alternative social media sites (66%) identify as Republicans or lean toward the Republican Party, in contrast with the news consumers on more established social media sites, who largely identify as Democrats or lean Democratic. And this trend is common among prominent accounts as well, with about a quarter of these accounts (26%) identifying as conservative or Republican or supportive of former President Donald Trump or his “Make America Great Again” movement. In addition, many prominent accounts express other values such as patriotism and religious identity.
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