Author: newswriters

Since OpenAI’s AI-powered chatbot ChatGPT was launched back in November, journalists have been discussing its potential impact on the news industry. How many journalists will be replaced by the rise of generative artificial intelligence? How fast will this process take place? Which journalists will be most vulnerable to this kind of disruption? And should we see ChatGPT as a challenge or as an opportunity to solve some of the problems the news industry faces? As all of these questions and more are hotly debated, I spoke to three experts and two startup founders to gain a clearer idea of how…

Dr. Pradeep Mahapatra In the Indian mainstream media ecosystem over-the-top (OTT) platform YouTube was considered as the most influential by the beginning of 2024. Senior media analysist Sevanti Ninan described the trend as ‘post-television era’ in her column published in the English daily newspaper The Telegraph during last week of December 2023. In the post-independence period television claimed prominence after the print supremacy and during the post-pandemic New Normal YouTube acquired the position as a video-sharing platform practically allowing everybody to view or post content free of charges. Sevanti has mentioned, “It does seem like India lives and breathes on…

Dr. Pradeep Mahapatra Soon after the public launch of Artificial Intelligence powered Large Language Model product ChatGPt during November 30, 2022 controversy surfaced on unauthorised use of a large amount of content available online to train the software. The tussle prolonged throughout the following year 2023. Few authors and a photo agency approached court-of-law complaining infringement of copyright of their works. However, the lawsuit filed in Federal District Court in Manhattan by The New York Times in December 27, 2023 against Open AI, makers of ChatGPT and Microsoft, makers of Bing Chat over unauthorised use of published work to train…

Businessman touching the brain working of Artificial Intelligence (AI) Automation, Predictive analytics, Customer service AI-powered chatbot, analyze customer data, business and technology Dr. Pradeep Mahapatra Collins Dictionary identified ‘Artificial Intelligence’ as the ‘Word of the Year for 2023’. It signifies that the word was most prominently used in day-to-day conversatation among the people during the period. The emerging technology casted its spell over various aspects of journalism. In the developed nations AI infrastructure were built throughout the year in the media ecosystem. Public launch of generative artificial intelligence product “ChatGPT” on the last date of November 2022 considered to be…

Alfred Hermida “The loss of reach for news publishers comes with a loss of visibility, which is likely to hit new, digital-born journalism organizations the hardest.” The journalism industry has to prepare for an imminent post-search and post-social world. While news organizations have come to rely over the past decade on digital intermediaries such as Google and Meta to distribute their stories and amplify their reach, this era looks set to come to an end. Both technology giants have signaled over the past 12 months that news is far less important to them than the journalism industry might like to…

Laxmi Parthasarathy “When a news outlet’s business model is designed solely to serve an audience of means, they ignore worthy audiences who could profoundly benefit from high-quality journalism, but lack the means to pay for it.” Monetization and the push for traffic still drive most business decisions in the media industry. Whether publishers seek to generate subscription revenue directly from readers or indirectly monetize reader attention through advertising or sponsorship, their target audiences are shaped through the lens of profitability. This is not necessarily a bad thing — monetization can serve a useful purpose by aligning what readers demand with…

Jacob L. Nelson “The downside: Without news brands investing the time and effort to add their content to social media platforms, these platforms — already flooded with misinformation — will become even less hospitable venues for the millions of people who spend hours on them daily.” In 2009, I logged onto Twitter for the first time. My journalism professor required students to join the platform, which he described as a necessary tool for breaking, reporting, and distributing news. Ten years later, I began teaching my own journalism courses, and similarly pushed students to join Twitter so that they could engage…

Dr. Pradeep Mahapatra Deepfake technology relates to manipulation of visual and audio content of an original video to prepare a fake copy with desired alternations. Deepfake videos are created engaging machine learning and artificial intelligence tools. Such powerful softwares became available since 2018 as desktop and smartphone applications in public sphere. Launch of generative artificial intelligence in November 2022 leveraged the technology to further heights. Within five years, by the end of 2023, deepfake videos attracted attention of world leaders as a potential threat to fair election campaigning in democracies. With advent of photography and cinematography the practice of morphing…

Dr. Pradeep Mahapatra A year after launch of Generative Artificial Intelligence in the public domain in November 2022, wide range of transformation is evident in different sectors of society by November 2023. Journalism, television and cinema could not escape from the change induced by the new technology. On onehand, efforts have been initiated to invest heavily to improve creativity utilising AI and on the otherhand opposition roar on prediction of job losses in the process. Reports pour about experiments on utilization of Generative AI from screenplay writing to artist selection, creation of digital characters, scene recreation, visual effects, editing, sound…

Dr Pradeep Mahapatra In the era of digital transformation of print media, during the middle of 2023, a new magazine entitled Country Highway was launched in the United States of America with print-only edition. A highest number of print newspapers and magazines were closed with emergence of digital media in the US in comparison to other country. Associated Press report mentioned that by 2022 two print newspapers continued to cease publication in the US per week. Price Waterhouse Coopers report claimed that 40 among 100 largest circulated print newspapers spent significant investments in their digital editions during the period. In…