Author: newswriters

Anshu Joshi |It is a well-researched and proven fact that the kind of programmes and news, which we watch or read, impact our behaviour. Also, we get a sudden glimpse of the same while facing a similar situationto take a decision. Ever wondered why it happens?Moreover, it is related to a very significant theory of Mass Communication. It is known as Priming, which can be elucidated and understood by first of all considering its roots in Psychology.It is taught in Psychology that “Priming is an implicit memory effect in which exposure to one stimulus influences the response to another stimulus.…

Anshu JoshiJNU is THE term these days. Whatever is happening is certainly unfortunate, but I would not go on the political and social debate. I would rather like to discuss the role of our media, especially the news channels, which have transformed the entire sensitive issue in to an opportunity, where ‘bytes’ ‘live footages’ ‘intellectual debates’ and ‘live coverage’ areleveraged to make money. All channels, day and night, keep broadcasting one or the other ‘breaking news’ related to JNU these days. The question here arises – Is TV media justifying its identity of being the fourth pillar of democracy or…

Richa Singh |Globalization affects different groups of women in different places in different ways. On the one hand it may create new opportunities for women to be forerunners in economic and social progress. With the advent of global communication networks and cross-cultural exchange there seems to be a change in the status of women albeit not to a very large extent. However, globalization has indeed promoted ideas and norms of equality for women that have brought about an awareness and acted as a catalyst in their struggle for equitable rights and opportunities. On the other hand it may exacerbate gender…

Anshu Joshi |JNU is THE term these days. Whatever is happening is certainly unfortunate, but I would not go on the political and social debate. I would rather like to discuss the role of our media, especially the news channels, which have transformed the entire sensitive issue in to an opportunity, where ‘bytes’ ‘live footages’ ‘intellectual debates’ and ‘live coverage’ are leveraged to make money. All channels, day and night, keep broadcasting one or the other ‘breaking news’ related to JNU these days. The question here arises – Is TV media justifying its identity of being the fourth pillar of…

In any developing country like India where rural population outnumbers the urban population, any kind of development cannot be done without rural development. Considering this fact, now every step is being taken to communicate with the rural masses and assuring their involvement in the development process. “People’s participation is becoming the central issue of our time,” says UNDP (Human Development Report 1993), to which we add, “and participation requires communication”. Communication can be an instrument of power—a revolutionary weapon, a commercial product or a means of education; it can serve the ends of either liberation or oppression, of either the…

Ashok Ogra |Television and Radio have been with us for nearly a century; print for more than 500 years. Yet in just last two decades, we have connected over two billion people through internet and communication devices. And by 2016 over half the world’s population will have the option to connect and collaborate with each other.Since 2000, Information Technology has penetrated the mainstream market and further developed into what is termed new wave technology. New wave technology is technology that enables connectivity and interaction among individuals and groups. It consists of three major forces all converging: cheap computers and mobile…

Archana Kumari:Political affiliations to news media is not a recent phenomenon, rather it had been practiced in global media since the power of media was realized. However, it used to be a covert phenomenon keeping in mind the credibility of news media. With the proliferation of news media in India and growing realisation of its power in shaping public opinion, the politicians and media barons started mutually comforting each other (Thakurta, 2012). According to Vanita Kohli-Khandekar (2012), in India, more than a third of news channels are owned by politicians or politico-affiliated builders. An estimated 60 percent of cable distribution…

Richa Singh |The proliferation of mass media – television, radio, internet and print media – with its reach across vast swaths of the globe has made it a strategic imperative for countries today to proactively manage their image and perceptions if they are to become a Soft power. Forming, communicating and managing India’s appealing attributes in an era of 24/7 news becomes increasingly important to how we are perceived by other nations and peoples. A corollary to communicating our attributes is that we need to contemplate and define the attributes that best define India as a nation.India is fortunate enough…

Archana Kumari |While technological advancements and globalization of media have created and strengthened structural disadvantages for women, these same trends have also opened more avenues for alternatives and networking among women. Some forms of feminist strategies in advancing women’s rights within and through the media include efforts on the creation of alternative women’s media, media literacy, creation of or collaboration with existing media watch groups, media related advocacies within and with governments and non-government organizations and the integration of gender perspectives in media code of conductGender and media has not been a new subject to discuss in social forum. We…

Archana Kumari |Why poverty and problems in rural area do not make news for the urban population? It can if presented professionally with rich social content, it can make itself relevant for urban audience and they can relate themselves to rural India. The media division into Urban and rural is a creation of corporate controlled media but if people’s participation is ensured, it can initiate a meaningful interaction that can help in bridging the gap. It cannot be argued that urban and rural populations are not interested to know and understand each other. It can rationally be presume that urban…