Search engine optimisation is important to get your content out there and attract more readers
Search engine optimisation (SEO) can help an article appear higher up on Google search and bring more readers to the publisher’s website. It is also becoming a crucial skill for journalists but with every publication approaching it differently, it can be hard to know what to focus on.
Some SEO tools and programmes used by news organisations are too expensive for freelancers but there is still a lot you can do to improve your SEO skills from home if you are looking for opportunities where it is needed.
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