Last year’s report contained some positive signs for the news industry, with higher consumption and rising trust amidst a second wave of Coronavirus lockdowns. Many traditional news brands seemed to benefit not just from greater attention, but also financially, with more people taking out online subscriptions and advertisers looking to associate themselves with reliable content.
A year on and we find a slightly less optimistic picture. While a break-out group of primarily upmarket news publishers across the world report record digital subscription numbers and growing revenues, more broadly, we find that interest in news and overall news consumption has declined considerably in many countries while trust has fallen back almost everywhere – though it mostly remains higher than before the Coronavirus crisis began. We’re also seeing news fatigue setting in – not just around COVID-19 but around politics and a range of other subjects – with the number of people actively avoiding news increasing markedly.
Since our main data set was collected in early February, a new threat to global security has emerged in the form of Russia’s invasion of Ukraine. This event clearly increased news consumption across all news sources, but a second Digital News Report survey in five countries undertaken in early April saw further levels of selective avoidance, even in countries like Poland and Germany that have been directly impacted by the conflict. We devote a special chapter to the impact of the Ukraine crisis and attitudes towards media coverage.
Courtesy: Reuters Institute of Study of Journalism